Green Design
Established in 2001, Green Design's strength is to put its clients in a position to succeed. Green accomplishes this by thoroughly examining a client's business. Green considers everything that it gleans, and applies it to create strategic, high-impact design solutions that strongly position a client's brand. This rigorous and successful approach is used for each company that turns to Green for brand marketing with proven results.
Latest News
"The creative concept Green Design developed was dynamic. What they delivered was much more than a tagline and rather it was a theme that embodied our brand and could seamlessly connect our different lines of business."
Mary Byron-Abbott, Worldwide Marketing Manager, Polaroid Corporation
ANDOVER, MA - April 28, 2009 - Green Design Inc., an innovative marketing agency, today announced it has relaunched the company. Green's focus is on helping its clients gain competitive advantage in environments of continuous change through marketing and branding campaigns. Over the years, the company has executed on successful marketing campaigns and branding efforts for such well known companies as Exergen, Enterprise Bank, HP, Cognos, Kronos, Polaroid and Philips Medical. Employing many of the methods for the company as he does his clients' businesses, William Doherty is relaunching his company. Green Design Inc. has redesigned its website, invested in public relations, direct mail and telemarketing efforts. Green is reaping the benefits of its efforts and is meeting with more companies now than in years past and is building a stronger sales pipeline for the future.
Green Design was founded during another recession in 2001 by William Doherty, an industry veteran with over 20 years of creative design experience. Doherty cites an article called "Innovating thru a Recession" by Kellogg School of Management Professor Andrew J. Razeghi. According to the article, McGraw-Hill Research found that businesses that maintained or increased their advertising expenditures during the 1981-1982 recession averaged higher sales growth during the recession and in the three years following. In 2001, another study found that aggressive recession advertisers increased market share 2 1/2 times the average for all businesses in the post-recession economy. The article talks to the importance of investing now in communications to see the benefits for years to come.
According to Doherty, "I am not a stranger to tough economic times and understand how to help my clients navigate through it. Now more than ever it is critical for companies, and this includes my own, to invest in a sound marketing strategy that brings them more business and keeps their brand relevant."
About Green Design
Green Design was established in 2001 as an innovative marketing agency using high-end design to help companies meet their marketing objectives with maximum impact. Regardless of the type of service for which we are retained, Green's focus is on helping its clients gain competitive advantage in environments of continuous change. Please visit www.greendesigninc.com for more information.
Contact Information:
William Doherty
Green Design, Inc.
978 470 2044
doherty@greendesigninc.com
ANDOVER, MA - April 1, 2009 - Green Design Inc., an innovative marketing agency, delivered results to its client Pearson, through a high impact lead generation campaign. Pearson, a player in the custom publishing market, hired Green Design to drive more sales in a new niche segment for its offerings among educators and their students.
Pearson enables educators to create course-specific materials to meet their goals and to help facilitate better learning for their students. Green Design worked as extension of Pearson's own internal team to create collateral, advertising, direct mail and Internet marketing campaigns. The campaign's success has led Pearson to adopt it for their other lines of business and target markets. Green Design has a successful history of helping companies to target new business as well as revitalize their brand and serve as an extension of an in-house team.
"The right marketing and branding can help a company with its lead generation efforts. Green Design is adept at understanding a company's core value proposition and then translating that through creative marketing elements in order to drive sales," stated William Doherty, Principal and Founder, Green Design Inc.
About Green Design
Green Design was established in 2001 as an innovative marketing agency using high-end design to help companies meet their marketing objectives with maximum impact. Regardless of the type of service for which we are retained, Green's focus is on helping its clients gain competitive advantage in environments of continuous change. Please visit www.greendesigninc.com for more information.
Contact Information:
William Doherty
Green Design, Inc.
978 470 2044
doherty@greendesigninc.com
ANDOVER, MA - March 31, 2009 - Green Design Inc., an innovative marketing agency, completed a series of successful integrated marketing campaigns for NewRiver, Inc. NewRiver is the creator of the leading central repository of mutual fund documents and data for financial services firms. The two companies have worked together for several years and most recently collaborated on a new marketing initiative to time with the SEC's approved Summary Prospectus rule. The new regulation will be a boost to NewRiver as the company's products are already poised to assist in electronic delivery of regulatory documents.
"An integrated marketing campaign is key to launching our new and existing services and products into the marketplace. It is important for us to have a look and feel that stands out from the other companies in our space and positions us a resource on the new Summary Prospectus rule. Green Design understands our business and helps us to visually communicate our messages clearly," stated Nick Berents, Director of Marketing, NewRiver, Inc.
Green Design worked closely with NewRiver to position the company's message around industry preparedness for the Summary Prospectus rule. The theme is carried out through a series of creative direct mail campaigns, trade show design elements and the web site. Additionally, Green Design aided in the concept of NewRiver's Summary Prospectus Resource microsite. This resource demonstrates NewRiver's expertise in the market. The marketing campaign will help NewRiver drive sales of its products to existing customers and prospects.
"Marketing departments are under immense pressure to deliver results therefore, we design the creative campaigns that deliver a return on investment. Now is the time for companies to differentiate themselves and out market the competition," stated William Doherty, Principal and Founder, Green Design Inc.
About NewRiver, Inc.
NewRiver develops innovative technology solutions that help financial leaders simplify investor disclosure - providing transparency and cost savings to the delivery of fund data and investor communications. Since 1995, the company has helped some of the world's leading financial organizations move from paper to electronic disclosure via an easy to use, cost-effective, managed service offering. NewRiver pioneered the first electronic prospectus, and is the only company to guarantee its data to be "compliance grade" which allows customers to reduce risk, lower compliance costs and increase revenues. Through a patent-pending, automated process NewRiver efficiently monitors 6 million data points from over 24,600 fund CUSIPs. Further, the company's unique "paperless" approach improves the investor experience while offering a real alternative to the environmental impact of paper-only delivery. Relied on daily by over 100 leading financial services firms, and millions of investors, NewRiver is a trusted and growing solution provider facilitating the transition from paper-based mutual fund information, to electronic. To learn more, please visit our website at www.newriver.com or call 978-247-7200.
About Green Design
Green Design was established in 2001 as an innovative marketing agency using high-end design to help companies meet their marketing objectives with maximum impact. Regardless of the type of service for which we are retained, Green's focus is on helping its clients gain competitive advantage in environments of continuous change. Please visit www.greendesigninc.com for more information.
Contact Information:
William Doherty
Green Design, Inc.
978 470 2044
doherty@greendesigninc.com
ANDOVER, MA - March 11, 2009 - Exergen Corporation, the recognized world leader in industrial and medical temperature technology, selected Green Design Inc., an innovative marketing agency, to develop a marketing campaign for its TemporalScanner™ Thermometers. In order to aggressively target pediatricians during the cold and flu season, Exergen needed a new message to increase its marketshare and gain awareness for its first-ever trial offer of the thermometers.
Green Design Inc. delivered a simple, clean tagline, "Degrees Better," to help accomplish this goal. The messaging and creative copy gave Exergen the perfect approach for the new trial offer. Already, the results are in for the new marketing campaign and Exergen has seen an impressive rise in demand. One advertisement alone generated 20-30 fax orders per day within its first week of hitting the stands. By capturing the business and patient values Exergen's products represent, the concept can also be used for the company's next target market, hospitals.
"Green Design has a great affinity and understanding for how to develop one concept that we can standardize on and multiply forward," commented Mike Bowen, Marketing Communications Manager at Exergen Corporation. "We are impressed with the results we have seen."
About Exergen
Exergen Corporation is an internationally respected innovator and leading manufacturer of an extensive line of patented infrared thermometers, scanners, sensors and controls used in a wide variety of industrial and medical applications for professional and consumer use. Founded by Harvard research scientist Francesco Pompei, Ph.D. nearly three decades ago in Boston, MA, the company continues to lead the way in its field.
About Green Design
Green Design was established in 2001 as an innovative marketing agency using high-end design to help companies meet their marketing objectives with maximum impact. Regardless of the type of service for which we are retained, Green's focus is on helping its clients gain competitive advantage in environments of continuous change. Please visit www.greendesigninc.com for more information.
Contact Information:
William Doherty
Green Design, Inc.
978 470 2044
doherty@greendesigninc.com
ANDOVER, MA - March 9, 2009 - Green Design Inc., an innovative marketing agency, today announced that it successfully completed a website redesign and integrated marketing campaign for Lowell, Mass.-based Enterprise Bank. Green Design helped the bank to build a stronger brand identity and appeal to its customers through a community-oriented approach.
Today, banks are under increasing scrutiny and skepticism from consumers and businesses. Understanding this pressure, Green Design delivered the creative marketing campaign and website to reflect Enterprise Bank's focus on small business. This approach helped to distinguish Enterprise Bank from the larger banks by highlighting its customers in the marketing messages. The new consistent theme echoes the bank's focus on the customer and helping their business to succeed.
Green Design provides innovative marketing campaigns that reach target audiences for its customers. From conceptual design to final copy, Green Design takes a hands-on approach with each of its customers in order to maintain the corporate identity while also providing new areas of opportunity.
About Green Design
Green Design was established in 2001 as an innovative marketing agency using high-end design to help companies meet their marketing objectives with maximum impact. Regardless of the type of service for which we are retained, Green's focus is on helping its clients gain competitive advantage in environments of continuous change. Please visit www.greendesigninc.com for more information.
Contact Information:
William Doherty
Green Design, Inc.
978 470 2044
doherty@greendesigninc.com