Challenge

After two decades of success, Exergen Corporation, the recognized world leader in industrial and medical temperature technology, realized the need to broaden their market reach and extend their professional series brand of TemporalScanner™ Thermometers.

Solution

In spite of their impressive 30% market share, Exergen counted on Green to expand their account base. After a careful reading and analysis of the marketing challenge, Green designed and launched the "Degrees Better" campaign to promote Exergen's brand to both hospitals and physicians. With healthy results all around, Exergen continues to change "the way the world takes temperature."