"Green Design worked on a realm of creative marketing pieces for HP, including brochures, customer success stories, white papers, sales tools and promotions. What was most critical for HP at that time was that Green Design understood our business and our marketing objectives and helped us to successfully build on the brand."
Marc Courchesne, Marketing Manager
Hewlett-Packard
Challenge
Hewlett-Packard has long been a mainstay in the world of high technology. After acquiring the giant Compaq Computer, it needed to revitalize its well-known brand and communicate to the world what the new company represents.
Solution
A company the size of Hewlett-Packard has many applications that would be tiered to, and reliant on, the new brand identity system. Green was one of a handful of vendors from across the country selected by HP to interpret and apply the new system. It was important that the vendors carefully coordinate their "design" orders to create a seamless and bug-free process.
Green took HP's directives seriously and strategically applied the brand across multiple applications and marketing initiatives worldwide while adhering to the company's guidelines and marketing roadmap.