"An integrated marketing campaign is key to launching our new and existing services and products into the marketplace. It is important for us to have a look and feel that stands out from the other companies in our space. Green Design understands our business and helps us to visually communicate our messages clearly."
Nick Berents,
Director of Marketing
NewRiver, Inc.
Challenge
NewRiver provides companies in the financial services industry with online reporting tools for maintaining compliance with SEC rules. With no room for error in executing its marketing strategy, NewRiver looked for a marketing partner capable of delivering the right message and a solid return on its brand investment.
Solution
Green helped minimize the competitive risk by creating a tagline that zeros in on the true value that NewRiver offers its target audience - "Right on the Money" says it all and clearly communicates the key benefit of NewRiver's precise and user-friendly Web-based financial solutions.
"Right on the Money" has become the company's maxim and appears in all of its marketing materials, print advertising, and direct mail campaigns. It's also earning dividends on the NewRiver website, arguably the company's most important tool as it serves as a window into its product line for customers looking to partner with a company of demonstrated strength and integrity.